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Monthly Newsletters to Your Customers
Your Pharmacy Websites Managed Only Marketing System includes monthly newsletters being sent to your customers.
Features of Your Newsletter
- Each newsletter will contain interesting articles that are designed to lead people straight to your own website
- Newsletters are personalised using your customer's first name
- Customers will receive a newsletter from your pharmacy, with your own pharmacy header and email address
- Newsletters follow anti-spam laws and include an opt-out at the bottom of each newsletter
- You will receive a copy of the newsletter a few days before so that you can review the content before your customer's come rushing through the door to talk about the newsletter that you sent them!
- If you have customers without email, you also receive a copy of the newsletter that you can print off if you require
How will Customer's Email Addresses be collected and managed?
Customer email addresses are collected by you, as they are your personal customers. This is all that we ask you to do.
Your Pharmacy Websites Account Manager will give you some forms for your customers to fill out to give you their email address. Perhaps you might like to run a competition to encourage your customers to give you their email addresses. Your Account Manager can discuss ideas with you.
You will also be sent a list of emails that 'bounced' after each newsletter is sent. Again, it is best that you contact your customer to verify the email address. This is part of building relationships and trust with your customers.
All email addresses are stored securely and are guaranteed not to be used for any purpose other than sending information to your customers on your behalf. Rest assured, we will not pass these email addresses on to any third party or use them without your permission.
Your customers will also be able to sign up for your newsletter directly from your website.