:: Benefits

Benefits of a Pharmacy Websites Managed Online Marketing System

You may have already considered having your own website. You may already send newsletters to your customers. The problem is though that most solutions available require YOU or a valuable staff member to manage them and do all the work.

Benefits of a Website

There are currently 3 main types of website systems available:

A website that consists of a shell that has been designed and a content management system that requires someone else (usually you or a staff member) to add all of the content to the website. Some of these even come preloaded with health information. Unless regularly maintained and updated this health information can very quickly become out of date ... and you know the dangers of out of date products!
A directory style website where there is a parent site with the bulk of the information and you have 'a page' to promote your pharmacy
Package websites that all have the same content with very little design changes ... and very little, if any personalisation for customers to identify your pharmacy with the site.

The problem is that none of these websites communicate regularly with your customers to entice them in to your pharmacy. These websites require you to manage the content and be constantly looking for new and fresh content.

There are, however, many benefits of having a website.

Click here to see some of the benefits of a website

Sending Newsletters to Customers

To communicate regularly with your customers requires some sort of newsletter. Either a newsletter printed and posted or one that is sent using online email newsletter software. Sending an email newsletter is known as Email Marketing.

According to Google "Email marketing is a form of direct marketing which uses electronic mail as a means of communicating to an audience. In its broadest sense, the term is usually used to refer to sending emails with the purpose of enhancing the relationship of a merchant with its new and existing customers and to encourage customer loyalty and repeat business."

When a customer is loyal to you, they will buy from you over and over again, because they trust in you and your products and services.

Trust is one of the major reasons why customers buy from one pharmacy over another. If they trust you they will tell their friends about you.

Click here to see some of the benefits of sending newsletters to your customers

Marketing that works for Pharmacists

Websites are known as "pull" marketing as they waiting for customers to come to them. A website is a bit like your shopfront. It just sits there waiting for people to come to it.

Sending a newsletter out, whether by email or snail mail, is known as push marketing as you are reaching out to your customers to entice them in to your Pharmacy.

The most powerful marketing is a combination of both. One where you are reaching out to your customers and then pulling them in to your Pharmacy. A bit like a handshake really ... a combination of push and pull.

At Pharmacy Websites we do it all for you .... it's like having your own marketing expert working on your business for you.

What costs are involved?

You may already send a printed newsletter, or have someone else send email newsletters for you. Are you aware of the price differences and how this compares to a Pharmacy Websites Managed Online Marketing System.

Click here to have a look at a price comparison of all of these methods

And remember, with a Pharmacy Websites Managed Online Marketing System we do it all for you